Wednesday, July 04, 2007

Jewelry is a woman's best friend!

Jewelry is a woman's best friend! Now, who can argue with that? ;-)

With news stories like the ones below doing the rounds, one can only marvel at the innovative marketing ideas that jewelry manufacturers worldwide are experimenting with and achieving success at!

A Diamond Is Forever noticed the women's fine jewelry self purchase trend and launched the "Right Hand Ring" marketing campaign. - PRNewswire
Saudi Women to Push Sale of Diamonds
A massive promotional drive involving the opening of 80 showrooms will be launched here under a phased plan to boost the sale of diamond jewelry whose sales have registered a double-digit growth in the Kingdom.
WGC Debuts Consumer Campaign
The new promotion aims to stimulate consumer demand for gold jewelry by increasing its relevance and desirability.--May Is Gold Month Promotion Open to Independents.
What do you say, guys? :-)



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