One area where Yahoo continues to lead Google is in user attention. But Yahoo is losing ground and Google is gaining it, according to Internet metrics company Compete.And as it is turning out... I do not think that Google can be called just a search engine anymore... it is in fact moving towards becoming the biggest advertising agency in not too distant a future if I am not wrong!
The recently updated Compete Attention 200 shows Yahoo with roughly three times the share of user attention than Google received in June, 6.5% vs. 2.3%. These percentages represent the fraction of time Internet users spent at a given site out of the entire amount of time they spent online.
It's debatable how relevant Compete's attention metric is to Google, which measures the success of its search engine mostly by the speed with which users find relevant links and move on.
Still, as Google continues to develop as a service ecosystem, offering online applications, tools, and other diversions, many of its properties are aiming for greater user engagement.
The top 10 sites in terms of attention in June were MySpace (12.7%), Yahoo (6.5%), MSN (5.8%), eBay (2.3%), Google (2.3%), Facebook (1.5%), Pogo (1.4%), YouTube (1.4%), AOL (1%), and Craigslist (0.8%).
YouTube, owned by Google, showed the largest gain between December and June, with a 148% increase. This may reflect both an increase in popularity and the time-intensive nature of video viewing.
Any which way... Yahoo and MSN must be getting worried and who knows, may be already finalising their own sweet deal after Yahoo's attempt at acquiring FaceBook has resulted in a naught!
Very plausible, no? ;-)
It will be better for these two to sleep together rather than having nightmares alone! ;-)
What do you say guys? :-D
Tags: Google, DoubleClick, Search Engine, Advertising Agency, MSN, Yahoo, Sleep, Nightmares, Technology, Business, Advertising, Myspace, FaceBook, YouTube, eBay, Pogp, AOL, Craiglist
