Tuesday, January 15, 2008

Google PageRank Update January 2008

Looks like there's yet another PageRank update happening at Google! This Gpogle PageRank update has been reported by some other bloggers as well in January 2008.

A couple of my sites have jumped from PR3 to PR4 sometime within last fortnight. Google shows more backlinks to these sites than it used to show earlier.

Should I consider this as my new year gift? :-)

Let's say cheers to the latest Google PR update as it is kind of reward for the hard work we put into promoting our sites! :-D

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Wednesday, August 01, 2007

Google PageRank Update August 2007

This interesting post by Garett Rogers at ZDNet talks about the possibility of the a link between the forthcoming Google PageRank update (slated for late July but is imminent now in August 2007) and the outage that many Google Analytics users reported late last week.

He refers to a comment at seoroundtable.com that triggered this thought
When I was reading some of the commentary on this latest problem, I came accross this comment on seroundtable.com:

I would almost swear this happened last time right before they had the last PR update. I think they use that data in the algorithm if a webmaster has it. Either that or they defer the resources used to power it.
What does this mean to us lesser mortals waiting for the latest PageRank update?

Well, it seems like the update is almost upon us and will be very visible across Google's various datacenters in form of fluctuating PageRank of people's websites before the next week is up!

Three cheers to the Google PR update as it enables many of us to rate our own efforts at making our website really count amongst the deluge of millions others in our category!



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Monday, July 30, 2007

MSN LIVE Gaming Searchers?

I just read this great piece at GigaOm that explains how MSN LIVE has been able to register the gains that it has reported in its search volumes recently. Looks like some executives at Microsoft have come up with some nifty strategies to shoot automated queries based on user actions in their newly launched LIVE Search Club.
According to Hitwise, Microsoft’s share of US searches shot up from 8.46% to 9.85%. That’s a nice little jump. The big question is if these gains are legitimate or this a case akin to Barry Bonds’ pending claim to the home run record, where a promotional offer may have juiced up the search share. The answer is the latter.

We checked with Hitwise, and they explained that June gains include “searches automatically generated from a promotion on club.live.com,” up to June 9, 2007. After that they stopped counting the data.
Seems like MSN LIVE is throwing up search results just to boost up its search volumes. A further research of the LIVE Search Club by Om confirmed his theory!
I spent sometime on club.live.com and realized that Hitwise was being kind. I ended up playing Chicktionary, a word game, which is “powered by Live Search.” Every time you put together a word, the bottom half of the screen produced a page of search results related to that word. I didn’t ask for them – they just showed up. It wasn’t bots that were throwing up those pages. Instead, it was Microsoft showing them to me. When you hit hint, you get some search results that are supposed to be clues.
Shame on MSN!

They can't fight a fair war with Google so they resort to trickery! Too bad.
Google is indeed the king amongst the search engines. No number of Yahoo and MSN put together can even come closer.

What do you say, guys? :-)


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Sunday, July 22, 2007

Holograms to fight counterfeiting

Since time immemorial, industries have been fighting the menace of counterfeit products.

The rampant piracy prevalent worldwide eats into manufacturers' profit margins and also erodes away their brand equity as the consumers inadvertently attribute the bad quality of the fake products to the original manufacturer.

However, hologram manufacturers have continuously been innovating to strengthen the manufacturing industry against a joint anti-counterfeiting movement. These hologram manufacturers produce hard to copy holograms that have become an ever present anti-piracy feature of the products being manufactured in a plethora of industries.

This is just one of the examples how technological innovations help the business and industry.




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Friday, July 13, 2007

Search Attention - Yahoo loses, MSN & Google Gain

This article reports that since December 2006, Yahoo's share of user attention has declined 22%, while Google's attention share has risen 10%, which doesn't include YouTube's performance. The article further states that MSN has registered a major gain of 57% more attention between December 2006 and June 2007.
One area where Yahoo continues to lead Google is in user attention. But Yahoo is losing ground and Google is gaining it, according to Internet metrics company Compete.

The recently updated Compete Attention 200 shows Yahoo with roughly three times the share of user attention than Google received in June, 6.5% vs. 2.3%. These percentages represent the fraction of time Internet users spent at a given site out of the entire amount of time they spent online.

It's debatable how relevant Compete's attention metric is to Google, which measures the success of its search engine mostly by the speed with which users find relevant links and move on.

Still, as Google continues to develop as a service ecosystem, offering online applications, tools, and other diversions, many of its properties are aiming for greater user engagement.

The top 10 sites in terms of attention in June were MySpace (12.7%), Yahoo (6.5%), MSN (5.8%), eBay (2.3%), Google (2.3%), Facebook (1.5%), Pogo (1.4%), YouTube (1.4%), AOL (1%), and Craigslist (0.8%).

YouTube, owned by Google, showed the largest gain between December and June, with a 148% increase. This may reflect both an increase in popularity and the time-intensive nature of video viewing.
And as it is turning out... I do not think that Google can be called just a search engine anymore... it is in fact moving towards becoming the biggest advertising agency in not too distant a future if I am not wrong!

Any which way... Yahoo and MSN must be getting worried and who knows, may be already finalising their own sweet deal after Yahoo's attempt at acquiring FaceBook has resulted in a naught!

Very plausible, no? ;-)

It will be better for these two to sleep together rather than having nightmares alone! ;-)

What do you say guys? :-D


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Friday, July 06, 2007

iPhone breaks sales records

Steve Jobbs must be very satisfied at the moment with confirmed reports that Apple has broken sales records (dollar value) in consumer electronics with its iPhone launch! Over 500,000 units within a week and people still trying to get hold of one for themselves with all but two Apple stores in USA running out of the first lot!

Whew... that's some success! :-)

I wonder what will the detractors of iPhone who predicted that it will be a failure now have to say! ;-)

Apple has rewritten the rules in the audio equipment industry time and again. Here is yet another example!


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Wednesday, July 04, 2007

Jewelry is a woman's best friend!

Jewelry is a woman's best friend! Now, who can argue with that? ;-)

With news stories like the ones below doing the rounds, one can only marvel at the innovative marketing ideas that jewelry manufacturers worldwide are experimenting with and achieving success at!

A Diamond Is Forever noticed the women's fine jewelry self purchase trend and launched the "Right Hand Ring" marketing campaign. - PRNewswire
Saudi Women to Push Sale of Diamonds
A massive promotional drive involving the opening of 80 showrooms will be launched here under a phased plan to boost the sale of diamond jewelry whose sales have registered a double-digit growth in the Kingdom.
WGC Debuts Consumer Campaign
The new promotion aims to stimulate consumer demand for gold jewelry by increasing its relevance and desirability.--May Is Gold Month Promotion Open to Independents.
What do you say, guys? :-)



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